Aetrum Insights

Ideas worth reading.

Practical perspectives on Salesforce, platform architecture, AI strategy, and the decisions that shape technology programs.

Fixed scope Know what breaks, and who can reach what, in your Salesforce org. A ten business day assessment of access, credentials, and sharing. Twelve ranked findings, each with the evidence and the steps to reproduce it. See the assessment
Salesforce Migration April 22, 2026 ~12 min read

The Salesforce Security Decision Your Data Architect Should Be Making

Part 2 of 3: Why master-detail vs. lookup is the most consequential choice nobody escalates.

Salesforce migration security model sharing data architecture
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Salesforce Migration April 14, 2026 ~15 min read

The Oracle-to-Salesforce Migration Question Nobody Asks Until It's Too Late

Part 1 of 3: The data model decision that determines whether year two is a victory lap or a re-platforming project.

Salesforce migration data model Oracle CRM architecture
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AI Strategy March 25, 2026 ~10 min read

AI as a Thinking Partner, Not a Substitute

A practical guide for developers, architects, and consultants who want better decisions, faster.

AI consulting architecture decision-making Salesforce
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