Aetrum Insights

Ideas worth reading.

Practical perspectives on Salesforce, enterprise architecture, AI strategy, and the decisions that shape technology programs.

Salesforce Migration April 14, 2026 ~15 min read

The Oracle-to-Salesforce Migration Question Nobody Asks Until It's Too Late

Part 1 of 3 — The data model decision that determines whether year two is a victory lap or a re-platforming project.

Salesforce migration data model Oracle CRM architecture
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AI Strategy March 25, 2026 ~10 min read

AI as a Thinking Partner, Not a Substitute

A practical guide for developers, architects, and consultants who want better decisions—faster.

AI consulting architecture decision-making Salesforce
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